Mary’s Shell, an iconic piece of public art, was installed on Cleveleys Beach on 8th July 2013, as part of the ambitious Mythic Coast project, envisioned by artist Stephen Broadbent. This striking sculpture is one of several cultural initiatives designed to rejuvenate the Wyre coastline, particularly Cleveleys, and is closely linked to ongoing sea defence works in the area.
The installation of Mary’s Shell was central to a broader cultural vision for the region, outlined in a strategy document produced by Broadbent’s studio. This vision document formed the foundation for a successful application to the Sea Change Fund, a government initiative that supports projects with the potential to regenerate seaside towns through cultural and environmental enhancements. The Sea Change grant allowed for the funding of three major projects along the coast: an observation tower at Rossall Point, the regeneration of Marine Hall Gardens in Fleetwood, and the Mythic Coast Art project, which includes Mary’s Shell. The Mythic Coast initiative sought to create a new narrative for the Wyre coastal region, drawing on local history, geography, mythology, and folklore. The idea was to connect these diverse elements to form a unique and compelling story that would draw visitors to the area and strengthen the sense of identity within local communities. This narrative has been shared through various mediums, including a printed book, an e-book, and an audiobook, with plans for further development through a dedicated website. In addition, local storytellers have been trained to bring the story to life along the Cleveleys promenade, engaging with visitors and residents alike. Educational resources have also been created for teachers in Lancashire, allowing them to incorporate this local narrative into their classrooms.
The Mythic Coast project has been a collaborative effort, with the text and illustrations from the book made available to the public under a Creative Commons license. This allows community groups, educational organizations, and charities to freely use the content for social benefit projects, fostering a deeper connection with the story and the area. After the publication of the book, the project’s content was hosted and curated on a dedicated website, and the narrative continues to evolve and expand. The ultimate aim of the Mythic Coast art project is to weave a cultural thread between Cleveleys and Fleetwood, linking the two communities through a shared story and a series of art interventions along the seafront. Mary’s Shell is just one part of this vision—serving not only as a stunning visual landmark but as a catalyst for further cultural exploration and engagement. By connecting the natural environment with the region’s rich history and folklore, the project hopes to draw more visitors to the coast, celebrate local heritage, and create a lasting cultural legacy.
Featured Image © Deeper Blue Marketing & Design Ltd
Text source: Broadbent Studio’swebsite
Images by © Deeper Blue Marketing & Design Ltd
