Fisherman’s Friend got its start in 1865 when James Lofthouse, a pharmacist from Fleetwood, created the first lozenges specifically for fishermen who worked in harsh sea conditions. He combined menthol and eucalyptus oils, known for soothing sore throats and clearing congestion. These lozenges were initially just for the local Fleetwood community, but they quickly became popular among fishermen and locals because they worked so well. As word spread about how effective they were, Fisherman’s Friend began to grow beyond Fleetwood. By the early 20th century, the brand was being marketed more widely, with its packaging featuring a fisherman to emphasize its maritime origins and effectiveness. The strong flavor and unique formula helped build its reputation.
In the second half of the 20th century, Fisherman’s Friend reached international markets and attracted a global audience. The brand introduced new flavors and formulations, like sugar-free options and varieties with added vitamin C, to cater to different tastes. Despite changes in the market and increasing competition, Fisherman’s Friend has maintained a loyal customer base because of its effective formula and distinctive taste. Today, Fisherman’s Friend is recognized as a symbol of British innovation in health products. The brand is still family-owned and continues to uphold the traditions James Lofthouse established, while also adapting to modern production methods. Its enduring success reflects the lasting impact of its original remedy and the strength of its branding.
The image below of the management team was taken from the Fisherman’s Friend corporate brochure, decades ago.
