Affinity Lancashire is a shopping and leisure outlet located in the port town of Fleetwood. Situated adjacent to Wyre Dock and the marina, the outlet is owned by Global Mutual Ltd and managed by Savills UK. It offers a wide range of retail options, with over 40 well-known brands represented, including popular names such as The Body Shop, Cadbury, Claire’s Accessories, Clarks Outlet, Mountain Warehouse, Hallmark Cards, Regatta, Home Bargains, Next, Sports Direct, Moss Bros, The Fragrance Shop, and The Works, among others. Shoppers can expect discounts of up to 60% off the recommended retail price (RRP) throughout the year, with stores featuring both new season and outlet stock.
In addition to its retail offerings, Affinity Lancashire also boasts a number of hospitality outlets, including McDonald’s, Subway, Costa Coffee, and the Coffee Box & Bistro, making it a convenient destination for food and drink during a shopping trip. The outlet is also known for its seasonal family events, which are often free to attend, and is a dog-friendly site, welcoming visitors with pets.
Originally opened on 11 July 1995, the outlet was part of a larger regeneration initiative for Fleetwood’s docks. In 2006, the site underwent a significant £8.6 million redevelopment, which included the addition of new stores and the creation of numerous jobs. This revitalisation helped to establish the outlet as a key retail destination in the region.
In 2018, the centre underwent a major rebranding, changing its name from Freeport Fleetwood to Affinity Lancashire. The change marked the beginning of a new phase for the centre, as it became part of the Affinity group of outlet centres, joining Affinity Staffordshire, Affinity Devon, and Affinity Sterling Mills. This rebrand provided the centre with a fresh identity and an expanded presence within the UK’s outlet shopping scene.
Affinity Lancashire offers ample parking, with spaces for up to 700 vehicles and ten coaches, making it easily accessible for visitors. It is well-connected by public transport, with direct bus services from Blackpool Transport’s bus route 1, and is just a five-minute walk from the Fisherman’s Walk tram stop on the Blackpool Tramway. After shopping, visitors can enjoy a leisurely stroll along the marina, where numerous sailboats are moored at Fleetwood Harbour, adding to the relaxed atmosphere of the area.
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Images by © Deeper Blue Marketing & Design Ltd
