{"id":3461,"date":"2024-09-01T23:38:40","date_gmt":"2024-09-01T23:38:40","guid":{"rendered":"https:\/\/dev.wearedeeperblue.co.uk\/history\/?p=3461"},"modified":"2025-07-20T17:15:15","modified_gmt":"2025-07-20T17:15:15","slug":"warwicks-amusements","status":"publish","type":"post","link":"https:\/\/dev.wearedeeperblue.co.uk\/history-clone\/warwicks-amusements\/","title":{"rendered":"Warwick&#8217;s Amusements"},"content":{"rendered":"<p>Warwick and Janet, along with their family, marked 50 years of running Warwick Amusements across the Fylde coast. Looking back on their journey, the couple expressed how much they\u2019ve enjoyed the last five decades. While they continue to play an active role in the business, they\u2019re excited to see their children and grandchildren take it forward as Blackpool undergoes a period of renewal.<\/p>\n<p>Both Warwick and Janet come from families steeped in fairground traditions, with their grandfathers being travelling showmen who took rides and slot machines around in wagons. In the early 1970s, as a newly married couple with a baby, they decided to settle down and open their own amusement arcade. The decision involved significant risk and hard work, but they were determined to make it a success.<\/p>\n<p>They spent several years searching for a suitable location, but with limited funds, many opportunities were out of their reach. Eventually, they found a property on Dale Street. Although the building was in poor condition and located off the main promenade, it was still beyond their budget. They decided to take a bold step, selling everything they had \u2013 their car, their house \u2013 and approached multiple banks to secure a loan.<\/p>\n<p>Their gamble paid off, and on April 11, 1974, they opened their first arcade on Dale Street. A second location followed in 1977 on Bolton Street. In 1984, they became pioneers in the area by launching Blackpool\u2019s first Adult Gaming Centre (AGC) on Highfield Road, followed by further sites across the town, including locations on Whitegate Drive, Central Drive, Clifton Street in Lytham, Westcliffe Drive in Layton, Waterloo Road in South Shore, Topping Street, Talbot Road, and Church Street. Most of these original sites are still operational today, with their son adding a shop on Abingdon Street.<\/p>\n<p>Over the years, Warwick and Janet have led the way in the amusement industry. They ensured all their customers were over 18 well before it became a legal requirement in 1989. They also launched the popular \u2018Second Chance Lottery\u2019 with the <em>Blackpool Gazette<\/em> in 1994, inviting people to bring in discarded National Lottery tickets to be entered into a weekly \u00a3100 prize draw. The scheme ran for more than 20 years.<\/p>\n<p>Warwick and Janet take great pride in serving their local community, with around 90 percent of their customers being regulars rather than tourists. They offer a more personal service than larger arcades, with many people visiting not just to play but for a chat. Their employees are also considered part of the family, with many staying with them from a young age all the way through to retirement. The couple has been part of their staff members\u2019 lives, attending weddings and funerals over the years.<\/p>\n<p>For Warwick and Janet, customer service has always been the cornerstone of their business. They\u2019ve found that the harder you work, the luckier you get. They\u2019ve always had faith in Blackpool\u2019s potential and remain optimistic about the town\u2019s future, confident that both Blackpool and Warwick Amusements will continue to thrive in the years to come.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13075\" src=\"https:\/\/dev.wearedeeperblue.co.uk\/history-clone\/wp-content\/uploads\/2024\/09\/Warwicks-Interior-2-1000.webp\" alt=\"\" width=\"1000\" height=\"469\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13074\" style=\"color: #5c6b80; font-size: 16px;\" src=\"https:\/\/dev.wearedeeperblue.co.uk\/history-clone\/wp-content\/uploads\/2024\/09\/Warwicks-Interior-1-1000.webp\" alt=\"\" width=\"1000\" height=\"425\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13076\" src=\"https:\/\/dev.wearedeeperblue.co.uk\/history-clone\/wp-content\/uploads\/2024\/09\/Warwicks-Interior-3-1000.webp\" alt=\"\" width=\"1000\" height=\"798\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13077\" src=\"https:\/\/dev.wearedeeperblue.co.uk\/history-clone\/wp-content\/uploads\/2024\/09\/Warwicks-Interior-4-1000.webp\" alt=\"\" width=\"1000\" height=\"658\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13078\" src=\"https:\/\/dev.wearedeeperblue.co.uk\/history-clone\/wp-content\/uploads\/2024\/09\/Warwicks-Interior-5-1000.webp\" alt=\"\" width=\"1000\" height=\"607\" \/>\n<div id=\"attachment_12021\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12021\" class=\"wp-image-12021 size-full\" src=\"https:\/\/dev.wearedeeperblue.co.uk\/history-clone\/wp-content\/uploads\/2024\/09\/Warwicks-Amusements-1000.webp\" alt=\"\" width=\"1000\" height=\"791\" \/><p id=\"caption-attachment-12021\" class=\"wp-caption-text\">Warwicks at 44 Abingdon Street<\/p><\/div>\n<div id=\"attachment_13212\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13212\" class=\"wp-image-13212 size-full\" src=\"https:\/\/dev.wearedeeperblue.co.uk\/history-clone\/wp-content\/uploads\/2024\/09\/Warwicks-Layton-1000.webp\" alt=\"\" width=\"1000\" height=\"593\" \/><p id=\"caption-attachment-13212\" class=\"wp-caption-text\">Warwicks at 10 Westcliffe Drive in Layton<\/p><\/div>\n<div id=\"attachment_13305\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13305\" class=\"wp-image-13305 size-full\" src=\"https:\/\/dev.wearedeeperblue.co.uk\/history-clone\/wp-content\/uploads\/2024\/09\/Warwick-Amusements-44-Waterloo-Road-1000.webp\" alt=\"\" width=\"1000\" height=\"706\" \/><p id=\"caption-attachment-13305\" class=\"wp-caption-text\">Warwicks at 44 Waterloo Road<\/p><\/div>\n<div id=\"attachment_13319\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13319\" class=\"size-full wp-image-13319\" src=\"https:\/\/dev.wearedeeperblue.co.uk\/history-clone\/wp-content\/uploads\/2024\/09\/Warwicks-Central-Drive-1000.webp\" alt=\"\" width=\"1000\" height=\"838\" \/><p id=\"caption-attachment-13319\" class=\"wp-caption-text\">Warwicks at 116 Central Drive<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Warwick and Janet, along with their family, marked 50 years of running Warwick Amusements across the Fylde coast. Looking back on their journey, the couple expressed how much they\u2019ve enjoyed the last five decades. While they continue to play an active role in the business, they\u2019re excited to see their children and grandchildren take it forward as Blackpool undergoes a period of renewal. Both Warwick and Janet come from families steeped in fairground traditions, with their grandfathers being travelling showmen who took rides and slot machines around in wagons. In the early 1970s, as a newly married couple with a&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/dev.wearedeeperblue.co.uk\/history-clone\/warwicks-amusements\/\" title=\"Read Warwick&#8217;s Amusements\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":3463,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[122],"tags":[123,176,179],"class_list":["post-3461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-122","tag-123","tag-attractions","tag-landmarks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Warwick&#039;s Amusements<\/title>\n<meta name=\"description\" content=\"Warwick&#039;s Amusements celebrates 50 years of family-run success across the Fylde coast. 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